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Finance Director Gerald Carter, featured conference speaker

Gerald Carter speaking at SERDI Conference

TARCOG’s Finance Director Gerald Carter was a featured panelist at a regional conference designed to take a deep dive on financial training in early February.

Carter, who has been with TARCOG since 2010, starting as a payables clerk before advancing to positions in payroll, and as an accounting assistant. He became the agency’s Finance Director in 2015.

At the Southeast Regional Directors Institute’s 2024 Fly-In held in Greenville S.C., Carter served on a panel with Michelle Allen, executive director, Kentucky River Area Development District in Kentucky, and Dan van Doornik, director of Finance for PlanRVA, which is the greater Richmond, Virginia, region.

Together, the panelists presented “Dear Diary:  What Finance Directors WANT Executive Directors to understand about their positions and responsibilities.”

“It’s a great topic and conversation starter, especially for executive directors who may be new to their position,” Carter said.

During the presentation, the panel discussed the Top 3 Things they believed are important like:

  1. Tone from the top matters: Professional Trust and Respect are Important.
  2. There is Purpose in the Processes and Procedures
  3. Understanding the Value and Responsibility of the Finance Department

Carter said the theme went along well with the overall conference developed to highlight Industry trends, best practices and continued development of financial leadership for regional councils and development districts in the SERDI region.

At TARCOG, Carter oversees all aspects of the company’s financials; as well as, building operations and fleet management.  He is a graduate of the University of North Alabama with a bachelor’s degree in business administration with a concentration in accounting.