Golf Lab coming to Huntsville
July 14, 2025
Jassen and Kerry Garner understand the business world through their careers in the insurance industry. They are entrepreneurs at heart and are working to bring a new state-of-the-art indoor golf simulator center to Huntsville in August with the help of TARCOG’s Revolving Loan Fund (RLF).
“Our simulators are going to provide a realistic and immersive golfing experience,” Jassen said. “Whether you’re looking to practice, play a full round, or improve your skills, our simulators are designed to accommodate golfers of all levels.”
The new Golf Lab is located in the Whitesburg Center shopping plaza at 5000 Whitesburg Drive at the Airport Road intersection. The entrance is nestled in the middle corner of the building.
Kerry said the center will provide all necessary equipment, including golf clubs, balls, and tees. But people are welcome to bring their own clubs.
A golf pro shop will also be available for those who need club repairs or customization.
Who should use the Golf Lab?
“Our simulators are designed to accommodate golfers of all skill levels, from beginners to advanced players,” Jassen said. “We also offer lessons and practice sessions tailored to individual needs. Whether you’re looking to improve your swing or learn the basics, we can help you achieve your goals.”
He said the golf simulators use advanced technology to provide a highly realistic experience. They accurately simulate real-world golfing conditions, including ball flight, course terrain, and weather. There’s also a wide selection of famous golf courses from around the world to choose from in the center.
“You can experience playing on renowned courses without leaving the area,” Jassen added.
About the RLF
Lee Terry, TARCOG’s director of Economic Development and Planning, said helping small and startup business is exactly why the RLF exists. He said the Garners’ loan was recently approved so they could start the new golf center. He said TARCOG partners with Neighborhood Concepts, Inc., (NCI) to administer its RLF through the North Alabama Revolving Loan Fund, LLC.
Collectively, the Loan Fund and TARCOG are providing the start-up capital needed for the new golf simulator center, said Mary Ellen Judah, NCI’s executive director.
Up to $600,000 in funding is potentially available to any applicant of the NCI and TARCOG RLF loan funds.
The vision for the Golf Lab space is already expanding. In addition to the multiple large screens and simulator area, Jassen and Kerry want the center to be a place where participants feel free to hang out and relax as well.
“We’re also looking at adding racing simulators as another component,” he said.
Kerry said anyone interested in advance bookings, memberships, special events or for more information should check out the Golf Lab website or call 256-255-2540,
Jassen and Kerry Garner are opening the Golf Lab in the Whitesburg Center shopping plaza, located at the Airport Road intersection. Pictured here in June right after they got the keys and started transforming the space into what will become a state-of-the-art golf simulator – set to open in August.